JAL Visual Identity Design
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity.
Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Metropolis
Illustrations
“Metropolis” is a serial illustration that is inspired by Fritz Lang’s silent movie that shows an ambivalent relationship between the working class and the elite class.
L.A Chinatown
Visual identityThe brand embraces diversity and unity, creating a dynamic destination that honors its legacy and inspires pride in future generations.
Others → Illustrations
Others → Graphic Design